Struggling with Hotel Bookings Abroad?

Convergent's Group Room System Breaks Through with 6 Major Advantages!

After the pandemic, the business travel market has recovered rapidly. The global business travel market is expected to exceed $1.4 trillion in scale by 2025, among which China contributes more than $370 billion in business travel market share, becoming the world's largest single market.

Data from the 2025 Q1 China Business Travel Market Trend Insight Report shows that from the perspective of corporate travel, 55.7% of enterprises indicate that they are currently or planning to go global; from the perspective of TMCs, nearly 30% of TMCs have clients with a global expansion ratio reaching 30%-50%.

Different from the mature trend already seen in the domestic business travel market, enterprises face more complex situations when going global. Issues such as rapidly changing international situations, opaque information, conventional taxes and fees, strict refund and modification policies, 剧烈 (drastic) price and inventory fluctuations, and difficulties in meeting long-term rental demands make overseas business travel prone to various "acclimatization" reactions.

As an important demand branch in the business travel scenario, the group room market is now also facing multiple challenges. This article will elaborate on the industry's pain points and introduce Huizhi's group room solutions.

Pain Points in Group Room Bookings

In the context of the growing trend in the outbound group room market, the number of Chinese companies going global is on the rise, and the market's demand for personalized group room services is increasing. However, the practical application scenarios of group room bookings are fraught with inconveniences, and industry norms and management urgently need to be strengthened.

1. Low Efficiency in Resource Matching

a. Time-consuming Resource Searching

Enterprises often spend significant time searching for conference and event venues. Small and medium-sized enterprises (SMEs), due to their low frequency of exhibition activities, lack mature resource matching systems and have weak purchasing power, making it harder to access high-quality resources. For example, finding 3-4 suitable venues typically takes a full day.

b. Asymmetric Information between Parties

Due to the unbalanced development of China's exhibition market, first-tier cities have abundant hotel resources for events, while second and third-tier cities have relatively scarce resources. The industry is still in a relatively immature stage, and demands from emerging sectors (such as medical aesthetics and technology) are fragmented. Hotel sales teams struggle to proactively reach these clients, making low resource matching efficiency a primary pain point in group room business.

2. Price and Inventory Fluctuations

a. Price Surges During Peak Periods

During major exhibitions, tourist seasons, and other peak periods, group room prices and inventory in popular overseas destinations are prone to fluctuations.

b. Limited Inventory in Niche Destinations

In niche destinations, the selection of hotels meeting specific requirements is relatively narrow. System coverage of products may be incomplete, often leading to higher prices.

3. Payment Security and Compliance Risks

Group room payments face uncertainties in payment timeliness and receipt confirmation, as well as cross-border payment security issues. It is crucial to ensure order confirmation in payment processes and avoid losses from malicious credit card chargebacks or 盗用 (theft) of cooperative accounts.

4. Challenges in Customized Services

a. Surge in Personalized Demands

With the increase in Chinese outbound enterprises, market demands for personalized group room services have grown, such as requests for high-quality Chinese cuisine, Chinese-style round tables, Chinese-language services, electric kettles in guest rooms—responses from some overseas hotels have been slow.

b. The Rise of Themed Customization

Traditional hotels struggle to balance standardized processes for large groups with flexible adjustments for small teams, while resorts have gained an edge through "menu-style + customized" services.

5. Difficulty in Meeting Long-term Rental Demands

Some enterprises going global require long-term rentals (typically 14+ days with frequent round-trip business travel), preferring apartments that enable cooking and long-term living.

The core pain points of group room business lie in fragmented resources, cost volatility, payment compliance risks, and challenges in customized services.
To break through, it is essential to optimize operational efficiency with technical tools while enhancing competitiveness through deep localization and scenario innovation. In the future, service providers that can flexibly respond to SME needs and integrate destination-specific resources will hold a greater advantage.

Why Convergent ？

Huizhi's core advantages lie in the dual-drive of "supply chain + digital intelligence"—combining hard and soft strengths to directly address pain points in group room business, including fragmented resources, delayed response, and weak cross-border compliance risk control.

1. Platform-Level Resource Aggregation

As a pioneer in global hotel and tourism resource integration, Convergent has established global offices in 13 countries, building a worldwide resource network covering 150+ national destinations and over 1.1 million hotels. Currently, the 20,000 channel partners served by Convergent fully cover diverse clients such as travel agencies, business travel TMCs, airlines/banks, continuously providing cost-effective resources and intelligent solutions for global tourism players.

2. Strong Supply Chain Advantages

Direct Sourcing & Connection with Global Hotels: Convergent has established direct procurement partnerships with global leading hotel groups (e.g., Hilton, Banyan Tree, Prince Group) and regional characteristic resorts, ensuring the stability and price competitiveness of group room resources.
High Resource Matching Efficiency: Release demands within 30s, achieve the fastest 15min quotation, 24h quotation for short-haul destinations, and 48h quotation for long-haul destinations. System-driven order allocation enhances efficiency and empowers order timeliness.
Flexible Inventory Management: Through a dynamic inventory management system, flexible allocation of resources in peak and off-seasons is realized, helping clients lock in accommodations in popular destinations (e.g., summer 研学亲子游，Osaka Expo hotels) and optimize group room costs in peak seasons.

3. Technology Platform Empowers Full-Process Efficiency

API Direct Connection to Multiple Distribution Channels: Achieves technical direct connection between overseas hotels and B-end channels, providing clients with diversified hotel products, real-time synchronization of room status and prices to avoid overselling. It 打通 (opens up) the full-link digital intelligence closed loop from resource procurement, dynamic pricing, intelligent distribution to data analysis, helping partners improve resource management efficiency. Based on real-time data, it realizes precise supply-demand matching, solves the contradiction between hotel room vacancy and users' booking difficulties, and helps partner hotels improve room utilization.
CRM-Driven Precision Operations: Huizhi has implemented customer hierarchical operations, enabling precise reach to different customer groups.

4. Compliance & Payment Security

Stage-Based Payment: Lock rooms promptly after prepaying the deposit. When the order information is confirmed 无误 (error-free) and the hotel issues a confirmation, the contract officially takes effect, and then the balance is paid, improving order compliance and accuracy.
Order Double Confirmation: To avoid various on-site issues with business travel orders during check-in, we make a second confirmation call to the hotel before check-in. Through this action, Convergent has reduced the on-site complaint rate of all business travel orders from 0.1% to 0.02%.
Multi-Currency Settlement: Integrates multi-currency payment and risk control systems to prevent overseas credit card fraud.

5. Personalized Customization Services

Targeted Direct Sourcing Services: Starting from the needs of corporate clients, directly connect with local branch colleagues through targeted direct sourcing, obtaining initial feedback within 3-5 days (short term) to 2 weeks (long term). Currently, this service covers over 50 countries worldwide.
Non-Standard Demand Resource Matching: In Huizhi's group room system, there is a curated and recommended global list of 1,000 hotels, meeting various needs to help clients who haven't decided on target hotels make quick decisions, solving problems for team travel and conferences/exhibitions. For non-standard complex demands, in addition to providing basic group room services, Convergent's overseas resource procurement capability also caters to needs such as conference room layout and tea break meals.

6. Innovation in New Themed Recreational Experiences

In 2025, Convergent's recreational product orders surged by 504% year-on-year. Recreational resource services are the core extension of the "Hotel+" strategy, packaging "hotel + venue + local experience" packages combined with exhibition needs, such as scenario innovations like "hotel + theme park", "hotel + marine conservation", "hotel + private banquet". This not only enhances the value of individual hotels but also completes the upgrade of "comfortable stay" and "deep experience", providing more comprehensive professional services for TMC and MICE clients.

So far, Convergent has celebrated its 10th anniversary. As a pioneer in global hotel and tourism resource integration, the platform exceeded 5 billion yuan in transaction volume last year, completed 6.6 million room-night bookings in a year, established global offices in 13 countries, and served 20,000 channel partners.

How to Use Huizhi's Group Room System?

Step 1

Copy the URL to open the Huizhi B2B booking platform: https://b2b.huitravel.com/. Click the 【Group Room/Conference Application】 button in the top-left tab to enter the group room order page.
If you have demands for multiple destinations, click 【Need to Apply for Multiple City Destinations】 to jump to the multi-destination addition page. Click the 【Add】 button at the bottom to add order demands for multiple city destinations.

Step 2

After submitting the request, Huizhi will provide multiple solutions for selection within 24/48 hours. Finalize the appropriate solution/quotation to proceed to the next step.

Step 3

Complete the booking through online contract signing.
Order successfully confirmed ✅