Convergent Debuts at ATM Dubai 2025:

Deepening Hospitality Resource Expansion to Unlock New Growth in Middle East Tourism

From April 28 to May 1, 2025, Huizhi International Travel will debut at the Arabian Travel Market (ATM Dubai 2025) with its global hospitality direct sourcing & direct connection team, global channel business team, and B2B/B2C cross-border marketing team. As the largest international professional travel exhibition in the Middle East, ATM gathers premium global travel resources and buyer networks, attracting destination tourism boards, resource suppliers, and tour operators from numerous countries and regions to Dubai. The exhibition will present the latest industry updates and trends to professional visitors, exhibitors, and buyers worldwide. This year, it is expected to attract over 55,000 visitors and 2,800 participating travel enterprises.

As a global "Hotel+" digital intelligence integrated service platform, we provide one-stop digital empowerment and solutions for both upstream and downstream players in the global hospitality industry chain. At the ATM exhibition, our participating team actively expanded travel resources, demonstrated the coverage capability of our global channel sales network with numerous overseas renowned hotel partners, established cooperation intentions with many potential channel partners, and shared our platform advantages and business solutions with travel industry peers from around the world.

During the exhibition, our company conducted in-depth face-to-face discussions with travel enterprises and resource providers on comprehensive aspects including future cooperation directions, resource advantages, technical capabilities, and marketing service capabilities. We reached cooperation intentions with multiple partners on site, completing on-site direct resource signing or platform booking account activation. Through exhibition communications, we gained in-depth insights into the personalized needs and pain points of clients in different national and regional markets. We will continue to empower global travel industry peers with end-to-end digital intelligence capabilities, providing end-to-end supply chain resource integration, intelligent technology, and guarantee service support for more global resources and domestic and overseas travel enterprise clients.

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In 2025, the Middle East tourism market has achieved stronger-than-expected recovery driven by policy dividends, high-end positioning, and large-scale events, with Chinese tourists serving as the key growth engine—UAE and Saudi Arabia have shown particularly prominent performance.

Relying on the booming global cross-border tourism market, our Middle East team has rapidly expanded its presence over the past year. With a professional attitude and innovative spirit, we support hotel clients in expanding into global markets. In the future, we will continue to leverage our global direct sourcing capabilities, technology empowerment, and precision marketing support to help hotels enhance revenue and optimize operational efficiency. Additionally, we provide high-quality resources to multi-channel partners, assisting them in achieving more business growth objectives in the global travel consumption market.

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At this exhibition, driven by big data, we released the Middle East Tourism Destination Market Insights Report 2025 during the event, helping global travel industry peers gain first-hand insights into the travel consumption preferences of Chinese outbound tourists and hospitality booking trends. This aims to better empower upstream and downstream industry chain partners with global market trend analysis and decision-making support.

Partial Overview of Middle East Tourism Destination Market Insights Report 2025

Strong Recovery of Middle East Tourism Market

The Middle East tourism industry has rebounded to 132% of its pre-pandemic level. Tourism accounts for 12% of the UAE's GDP, while Saudi Arabia is driving $800 billion in tourism infrastructure investment through its "Vision 2030".

Chinese Tourists as Core Growth Driver

Chinese visitors to the Middle East are characterized by youth (predominantly post-90s and post-00s) and high spending (urban travelers from first-tier cities spend over ¥30,000 per capita). They prefer luxury hotels (87% of bookings in Abu Dhabi are five-star), with peak seasons concentrated during China's National Day and Spring Festival. Flight capacity has recovered to 149% of pre-pandemic levels.

Destination Differentiation and Trends

Dubai and Abu Dhabi dominate the market, while Saudi Arabia has seen a sharp rise in rankings. Decision-making is driven by social media influence, with deep immersive travel preferred for long holidays and direct flights favored for short breaks.